How To Communicate Complex Climate Issues With Seb Henbest

Love it or hate it, climate change is a topic of considerable debate and Seb Henbest, Head of EMEA at Bloomberg NEF, is well informed on the topic, as he tracks policy making, rapid change and new technology relating to renewable energy. Dealing with considerable amounts of data and scientific research that relates to renewables, his challenge is translating it all into information that helps people to make decisions. When your community is as diverse as 'everyone that uses energy', and in a time when the ideological debate around climate change has voters divided, how do you get people to stop and listen?

In today's episode of Be The Drop, Seb talks about how to tackle communication for complex and long term issues, how to take into account differnt opions and reveals why social media doesn't always add value...

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