Episode 191
The Future of Personalised Video Content Using Ai Technology
I've been passionate about the power of video content for a long time. Being visual, it's possible to achieve strong emotive connection. However, with high volumes of video now used in marketing, it can be hard to make your video stand out. One answer may lie in advanced AI software, used to create extremely personalised video messaging, with tailored content produced in real-time.
Nathan Musson is the founder of eMoo Media, which has developed a solution to completely personalise video content. Through AI, the footage and content is selected and editing using the viewers specific profile information. Using personality, behaviour and intent elements the software creates programmatic storytelling videos delivered at mass scale.
In episode 191 of Be The Drop, recorded LIVE from Pause Fest, Nathan blows my mind with examples of personalised video content this software has created. Nathan also shares valuable insight into the power of personalisation.
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