Episode 67
Storytelling To Build A Brand - Paracombe Wines
I was very excited about this week’s interview because I got to visit Paracombe Wines on a beautiful sunny day in the Adelaide Hills, and get some of my Christmas shopping done at the same time!
Owner Kathy Drogemuller and her husband bought the land in 1983 after the Ash Wednesday bushfires. After discovering Paracombe’s 19th century viticulture heritage, they decided to give winemaking a go.
Starting by selling a few cartons transported in the back of their car, to now transporting pallets of wine by trucks loads to consumers in South Australia, interstate and beyond, Paracombe Wines have successfully built on the area’s long history of wine.
In today’s episode of Be The Drop, we discuss overcoming fateful obstacles, the importance of storytelling in building a wine brand, and how to show the human side of a successful business…
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