Episode 262
Brand Purpose vs Brand Hypocrisy with Samuel Scott
In episode 262 of Be The Drop, Keynote Marketing Speaker and Columnist for The Drum, Samuel Scott discusses how to walk the talk and be a purposeful company that actually delivers on their beliefs, even if it’s not always profitable. This interview was recorded at Pause Fest 2021, and as a media partner of the event, I’m honoured to share some of these incredible discussions, helping to spread their positive impact. In his presentation, Samuel takes a neutral journalistic view and provides examples of business marketing vs the reality of what they do in their everyday operations. Samuel encourages businesses to move beyond hypocrisy and look at how companies can truly help the world.
This is Samuel’s version of Be The Drop, recorded from Pause Fest
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