Episode 157
Brand Story: Put Your Customer At The Centre
On a daily basis, we are bombarded by social messages, advertising and news - it can be overwhelming. This overwhelm makes it hard for communicators to get cut through with their brand story. With so many great brands in existence, how do we find our unique story that connects us with our audience?
Jodie Metaxiotus is a founding partner of The Garden Agency, a place to grow brands and develop communications. From a corporate background to a personal business venture, Jodie has worked for and with a variety of businesses to inspire and craft their stories.
In today's episode of Be The Drop, we cut through the noise and discuss brand story development, looking at the process and inspiration required. Jodie shares her years of wisdom to help you communicate a consistent story to your customers.
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